Pie Branding and Patterns
Developing a brand strategy can be one of the most difficult steps in the pie marketing plan process. It’s often the element that causes most pie businesses the biggest challenge but is a vital step in creating your company and product identity.
A strong brand is invaluable as the battle for customers intensifies daily. After all, your brand is the source of your promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without. Branding and your product identity communicate your standards and products’ quality.
It’s not who you know that matters—it’s who knows you that’s important. Personal branding builds up your reputation to the point where you have a presence even in your absence. – Jarod Kintz
An effective branding process will create a unique identity that differentiates you from the competition. That is why it’s often deemed as the heart of a competitive strategy.
Pie Designs & Solutions strives to innovate. Realizing the importance of product branding we have a wide range of pie patterns for you the Baker to choose from as well as created a process that allows you creative freedom, and have us make your pie machines produce your own unique shape of pie.
You have the freedom of customization to the degree that your pies can be almost any size or shape. Shapes can be far more complex than shown, for example; a pie can be shaped like a “C” for chicken pies or an “S” for steak pies. Even a pie shaped like a map of “Africa” or the boot of “Italy”, a car, aeroplane or a star is possible?
A personal (Brand) is more than just a creative name, cute logo or a complimentary card; it’s a promise of value, it’s a distinctive voice, it’ s a core message, it’s passion driven by purpose, it’s a positive impact that creates an impression – Bernard Kelvin Clive
It’s only the traditional norms that say pies have to be circular and look like every other. Dare to be unique.
Your pie brand identity will be repeatedly communicated, in many ways with frequency and consistency throughout the life of your business.